Connecting with Employees
A recent series of three posts showed up on the Quality Service Marketing Blog that I thought many of you might find interesting:
Part 1 speaks of the importance of getting your employees to buy into the 'brand you are marketing' (or you can insert 'mission', 'leadership development program', etc.). In order to make this connection, money alone won't do it. Rather you need to create: 1) a sense of common purpose; 2) a sense of belonging; and 3) a sense of being part of something special.
Part 2 is about helping employees find meaning in an organization. The post says that leaders need to be able to answer these three questions: 1) What is your organization's mission and purpose?; 2) How can employees contribute to fulfilling the mission?; and 3) How can they be made to feel part of something special?
Part 3 is about helping employees feel connected to an organization through its mission. Here are some questions that relate to student engagement: 1) Do I know what is expected of me at work?; 2) At work, do I have the opportunity to be what I do best every day?; 3) Does my supervisor seem to care about me as a person? Answering 'yes' to these questions are a good sign that someone has a strong connection with their organization.
It is a very well done series of posts. While all three of these posts are about the same things that servant-leadership is espousing, there is not one mention of servant-leadership anywhere. But that is OK.....it isn't about servant-leadership taking over the world; it is about the principles of servant-leadership taking their place at the table within organizations.
Part 1 speaks of the importance of getting your employees to buy into the 'brand you are marketing' (or you can insert 'mission', 'leadership development program', etc.). In order to make this connection, money alone won't do it. Rather you need to create: 1) a sense of common purpose; 2) a sense of belonging; and 3) a sense of being part of something special.
Part 2 is about helping employees find meaning in an organization. The post says that leaders need to be able to answer these three questions: 1) What is your organization's mission and purpose?; 2) How can employees contribute to fulfilling the mission?; and 3) How can they be made to feel part of something special?
Part 3 is about helping employees feel connected to an organization through its mission. Here are some questions that relate to student engagement: 1) Do I know what is expected of me at work?; 2) At work, do I have the opportunity to be what I do best every day?; 3) Does my supervisor seem to care about me as a person? Answering 'yes' to these questions are a good sign that someone has a strong connection with their organization.
It is a very well done series of posts. While all three of these posts are about the same things that servant-leadership is espousing, there is not one mention of servant-leadership anywhere. But that is OK.....it isn't about servant-leadership taking over the world; it is about the principles of servant-leadership taking their place at the table within organizations.
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