Servant-Leadeship, Customer Service & Large Corporations

How do large companies begin to implement a servant-leadership culture? By listening to their customers one at a time. It seems that a young man, Dan Entin, was blogging about how he was having trouble finding his favorite product at any local stores. Unilever, the huge corporation that makes the product he was looking for, saw his post and directly reponded to his concern via e-mail! They not only suggested where to find the product, but also gave him a year's supply just for speaking up!

A couple of thoughts: 1) Blogging is becoming a part of the mainstream and corporate america is listening, as well they should; and 2) This is an excellent example of a company listening, via a new medium, to its customers and demonstrating how servant-leadership should be carried out. Of course, how a company serves its employees is also a large part of creating a S-L culture, but Unilever should be complimented for paying attention to what its customers are saying.