Developing trust with the customer
We have all been to that new store or restaurant and felt neglected. We have also walked in a store and felt like we were the most important person there. As leaders, how do we ensure that our customers will come back? How do we develop relationships with those that help to keep us competitive and in business?
The key is to develop trust with our customers. But how do we do that? Building trust begins with our ability to 1) establish credibility or sell with integrity; 2) demonstrate an ongoing commitment to helping customers resolve their problems; 3) establish a connection or bond with the customer 4) show genuine caring, empathy and compassion for the customer’s goals and desires; 5) convey confidence in your products and the way you conduct business; 6) develop good communication skills; and 7) treat each and every customer with courtesy, dignity and respect. To accomplish these objectives our entire staff must feel confident in their role.
The key is to develop trust with our customers. But how do we do that? Building trust begins with our ability to 1) establish credibility or sell with integrity; 2) demonstrate an ongoing commitment to helping customers resolve their problems; 3) establish a connection or bond with the customer 4) show genuine caring, empathy and compassion for the customer’s goals and desires; 5) convey confidence in your products and the way you conduct business; 6) develop good communication skills; and 7) treat each and every customer with courtesy, dignity and respect. To accomplish these objectives our entire staff must feel confident in their role.
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